new bablylon • 2008 New Babylon is a young fashion firm based in Barcelona. The brand concepts are: urban lifestyle, smart living and simplicity through multifunctional garments that could be easily used in everydaylife. For the logo I’ve tried to express the idea of simplicity and avantgarde. Modernity for a fresh communication are the keywords for the concept developed for the launch campaign that also was supported by guerrilla marketing done in the street of Barcelona. New Babylon is a collaboration that lasts till now for all the communication of the brand. • 01 02 03 |